It's a Big Wheel Time of Year Again Downhill Danger on Easter Sunday
Here at the Isotope we like folks who break out from the pack of do-nothings to throw caution to the wind to embrace the white-hot dangerous stuff of living.
Whether they be life's glorified champions or the spectacular crash-and-burners we celebrate the true beauty that is those rare daredevil individuals who steel themselves against the terror of the unknown to blaze down cobblestone trails of their own dangerous making.
Which is why you'll find us this Sunday at one of our favorite annual San Francisco events, BYO Big Wheel. Like a mini Burning Man on the coolest of 80's children's toys, BYO Big Wheel is a reckless white-knuckle high speed race down SF's famous Lombard Street.
Watch the video, feel the glory, taste the danger... see you there!