Giving Us Even More Reasons To Love Isotope Customers
Don't get us wrong, when it comes to coffee the Isotope is all about the nirvana-peddling ambrosia artisans at the Blue Bottle Coffee Co. and their gourmet cups of paradisaical coffee perfection. But when we hear about a viral marketing promotion this good we gotta give it up...
Apparently Starbucks has at least one vehicle driving around the city with a cup of coffee glued to its roof. Those San Franciscans who go out of their way to try to prevent the owner of said vehicle from losing their caffeinated treat are rewarded with gift certificates for a free cup of coffee for being such good samaritans.
It's a cute guerilla marketing idea for sure (read more about it here), but what makes us here at the Isotope so happy is that what started last Thursday as a couple folks with a strange story has become something of a tsunami of free coffee infused tales from Isotope customers. Of course, we always knew that the Isotope customers were good people, but it's truely inspirational to hear how many of you have been rewarded for your kindness.