San Francisco's world-famous comic book mecca, Isotope the Comic Book Lounge is the epicenter for comics coolness. The home of unique events with the industry's biggest names and some of the smallest, too. Including: Grant Morrison, Jim Lee, Eric Powell, JH Williams, Ian Gibson, MC Chris, Dave Johnson, Steve Niles, Warren Ellis, Ed Brubaker, Robert Kirkman, Darick Robertson, Erik Larsen, Brian K. Vaughan, Tony Harris, Joe Casey, Tom Beland, Rick Remender, Brian Wood, B. Clay Moore, Brett Warnock, Adam Beechen, Andrew Boyd, Ms Monster, Eric Stephenson, Pine-am, Bill Willingham, Jason McNamara, Batton Lash, Jackie Estrada, Rob Osborne, Tony Talbert, Kirsten Baldock, JW Cotter, Danica Novgorodoff
Isotope the comic book lounge features the love for the comics with world class comic book pimps, the Isotope Award for Excellence in Mini-Comics, and popular industry mixers
The Staff at Isotope the comic book lounge. Sexy comic nerds and so much more!
Events at Isotope the comic book lounge. Included are unique events like Grant Morrison's International Guide to Living Fabulously, Eric Powell's Monster Mash-Up, Jim Lee & Lee Bermejo All-Star Opening, MC Chris performing live, Ed Brubaker Armwrestling, JH Williams Baccanalia, Brian K. Vaughan & Tony Harris Voter Registration Drive, Pine-am performing live, Steve Niles Zombiefest, Continuity Art Show, Warren Ellis Scotch Tasting, Watermelon Races with Andrew Boyd, Tom Beland Eisner Nomination Bash, Brian Wood Month, APE AFTERMATH
Pictures glorious pictures! Photos and videos of the world's most beautiful comic book store and the sexy cool people who shop here. Jim Lee. Grant Morrison. Eric Powell. PINE*am. MC Chris. Danica Novgorodoff. Alternative Press Expo. Toilet Seats.

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DASH SHAW at the Isotope!

Join us and comic creating genius Dash Shaw in celebration of his latest book BODYWORLD from Pantheon

April 27th 2010 (click here for more info)


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Sunday, July 17, 2005

...You read the color supplements, the TV Guide...

Obviously, this is Graeme. Who else would quote Blur? Sean and Nora are all about their Obie Trice and KRS-ONEs. Me, I'm the throwback to Britpop. Anyway, am I the only one sad to see that neither Sean nor Nora attempted an entry post-party to tell everyone how it went? Or, at least, mention how tired they were? There's still time for that - and pictures, hopefully - later on today, of course. But for now, it's time to take you, dear reader, behind the music...

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"Events" are part of the whole Isotope thing. Who hasn't heard of the Ed Brubaker Armwrestlethon, or the Ex Machina Voter Registration Drive/Election Night Party? Or, for that matter, this week's Jim Lee signing? So, one of the first things that Sean, Nora and I thought about when we were first offered the keys to the store was that we had to have some kind of event. But that presented its own problems: For one thing, the Isotope regulars were fairly likely to be in San Diego at the Comicon. For another, we could hardly hope to outdo what James has made one of his many reputations doing. And, for a third, whatever event we came up with had to bring in people who wouldn't normally come to a comic store.

The Great Experiment, as last night ended up being called, came from the idea that we shouldn't treat the Isotope as a comic store for a night. Instead, we wanted to push up the "lounge" part of "The Comic Book Lounge" name, bringing in a DJ, showcasing all the original artwork on the walls (on both paper and toilet seats) that's already been bringing in random people walking past, and kind of offering up the comics as a sneaky almost-afterthought. The idea was to introduce new people to Isotope as a venue instead of a store, and then - hopefully - be there for them to come back afterwards and wonder what this whole comic thing was all about. We invited some people we thought might be friendly to the whole enterprise but might not know about Isotope, or what comics could offer them: Kevin Gill, the DJ for the whole shebang, works in the gaming industry, and so brought some of his colleagues. Students from the local Academy of Art were flyered and invited. Stores we liked - like Amoeba - were postered.

Did it work? It seemed to, short-term. Longterm, that's something for James to find out; if things go to plan, people who'll have gone to the store for the first time last night should be introducing themselves to him, and the rest of the regular staff, over the next few weeks and months...

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Above: The Great Experiment poster in situ. And, look. Is that posters for Wednesday's Jim Lee event beside it? Yes. Yes, it is.